Web 2.0 – Glocalization
Coming from a logistics background, I am very familiar with the term globalisation, but glocalisation? What is this?
According to Wikipedia, the term glocalization is a merger of globalization and localization, in other words, “thinking globally, but acting locally”. (Wikipedia, 2009).
Glocalization applies to the new and emerging Web 2.0, where the user takes information from the web and then adds or contibutes to it further. In other words, the web is no longer a medium for viewing and referencing material.
By way of the introduction of blogs, groups, discussion boards ect, the WWW is now a truly “interactive’ medium where users not only reference material, but also contribute, comment, share ideas and have the news sent to them!
A recent example has been the passing of Michael Jackson (MJ) and the outpouring of emotions expressed by his fans. Just to give one example, the view count for almost every MJ music video on YouTube doubled, if not tripled, within minutes/hours of the news of his passing, with thousands upon thousand of viewers from all around the world leaving personal tributes in the comments section for each video. In my humble opinion, Truly amazing!
I look forward to future developments in this new interactive world.
